Jessica Kim's profile

P R A X I S advertisement agency | Spring 2016

Inspired by women's fashion and cosmetics, my advertisement agency reflects the "edgy and vogue woman". Praxis focuses on sharp edges and folding shapes as a literal indication of edginess. By isolating what I believed was the "heart" of the agency, I was able to create little "jewel" spaces for the Creative and Media departments. These spaces are critical in providing angled and edgy circulation throughout the space. My mood/inspiration board influenced my decision to use bright blue and purple throughout the space, which really gave a strong, powerful woman touch. The building was designed to be sustainable by the use of sustainable materials, skylight, operable windows, green roof, solar panels, grey water in the bathrooms, and sensored lighting.
Final Board 1
Final Board 2
Final Board 3
 
Final Board 4
First Floor Plan
Mezzanine Plan
First Floor RCP
Second Floor RCP
Exterior Elevation - Entry
Longitudinal Section
Branding
P R A X I S advertisement agency | Spring 2016
Published:

P R A X I S advertisement agency | Spring 2016

INTD-302 | Spring 2016

Published: